What is google AdSense how it works and how to earn from it

What is google AdSense how it works and how to earn from it


Many of you have been asking me if this is going to be a series or something. The simple answer is I don't know for sure, but let's assume it will be a series if only because "a series" sounds much better than "one article."

 In my articles about how I made money from AdSense in 2015, I wrote about how AdSense works in general terms. This article will be all about how AdSense makes money for the websites that use it, so it should answer some questions you might have.

Before I start this article, though, let me give you a quick disclaimer: there are no golden rules when it comes to making money from AdSense. No rules guarantee you'll make a specific amount of money with AdSense or any other revenue-sharing platform. And there aren't even general guidelines that will always hold for everyone. If someone tells you otherwise, I suggest you run away as fast as you can!

The reason is simple: AdSense is not a magic pill. Ad revenue won't come to you if you don't have traffic. But even if your website can generate the kind of traffic that generates large amounts of money with AdSense, making that money with AdSense is not easy. You need to be able to do at least three things:


  • 1. Have large amounts of traffic;

  • 2. Have contextual ads that will match the needs of most visitors; and

  • 3. Have a website optimized to generate revenue with AdSense (i.e., you can't just add AdSense and expect it to work).


Assuming you have all these three things, let's get to how AdSense makes money for your website.


How does AdSense Make Money?

There are two ways publishers can make money with Google AdSense: CPC  (cost per click) and CPM (cost per thousand impressions). With CPC, you earn when someone clicks an ad on your site. With CPM, you make when someone views (not clicks) an ad on your site. Note that with both CPC and CPM, the advertisers pay Google when someone clicks or views their ads.


 Most publishers make money from AdSense in a combination of CPC and CPM. Most of them use AdSense in conjunction with other revenue-sharing platforms to increase their revenue and maximize their profit.


            So, in general terms:

  • 1. Advertisers pay Google when someone clicks or views their ads;

  • 2. Google shares the money with you (the publisher) in both CPC and CPM;

  • 3. You don't get any money from AdSense until you've earned $100;

  • 4. When you have earned $100, your money is available for withdrawal from Google AdSense after 60 days (i.e., if you withdraw half of your earnings every month, it will take a year to withdraw all your money).


How much can I make with AdSense? The answer to this question is not straightforward. It's like asking me how much money I make with AdSense! The simple answer is that it depends. It always depends on the website, the traffic you generate, and your selection of ad units (i.e., contextual ads).


But let's say you want to make $100 per month with AdSense, for example.


 If you're in the US and receive 1,000 page views per day (pretty good traffic), then your CPC ads should earn you around $4 per day (that's almost $120 per month). With CPM ads, that would be about $1.5 per day (that's $45 per month).

If you're outside the US and receive 1,000 page views per day (pretty good traffic), then your CPC ads should earn you around $2.5 per day (that's almost $75 per month). With CPM ads, that would be about $1 per day (that's $30 per month).


            A couple of things to remember:

  • 1. Google takes around 20% of AdSense earnings for themselves;

  • 2. Those are the amounts before deducting taxes; and

  • 3. It all depends on your website (i.e., if your website can generate high revenue with CPC ads, you'll make more money. If it generates a large amount of revenue through CPM, you'll make less money).


 How much traffic do I need to make a specific income from AdSense? Again, the answer is not straightforward. It's like asking me how much I weigh! But let's say you want to make $100 per month with CPC ads.

For US and Canada: if you receive 1,000 page views per day (pretty good traffic), your CPC ads should earn you around $0.5-1 per day (that's roughly $15-$30 per month). With CPM ads, that would be about $0.4 per day (that's $12 per month).

For most other countries: if you receive 1,000 page views per day (pretty good traffic), your CPC ads should earn you around $0.25-0.5 per day (that's roughly $7-$15 per month). With CPM ads, that would be about $0.2 per day (that's $6 per month).


            A couple of things to remember:


  • 1. Again, Google takes around 20% of AdSense earnings for themselves;
  • 2. CPC ads are more likely to make you money with less traffic than CPM ads;
  • 3. The amount you earn also depends on the country you're in;

  • 4. It all depends on your website (i.e., if your website can generate high revenue with CPC ads, you'll make more money).


Some people will tell you that it's easy to make $100 per month with AdSense, and some will say it's not possible at all. The fact is, to make $100 per month with AdSense, you need a website that gets at least 1,000 page views per day (pretty good traffic).

But for that also depends on your CPC and CPM rates and what percentage of advertisers and impressions are CPC or CPM (i.e., if 50% of the advertisers are prepared to spend $5 per day on CPC ads, and if 50% of the impressions (i.e., pages) are for full-screen ads (the only CPM ad unit), then you're almost guaranteed to make at least $50 per day with AdSense—no matter how much traffic your website gets).


Also, keep in mind that some pages have a better CPM rate than others, and some ad blocks have a higher CPC value than others.

And finally, one last thing to remember: what you earn with AdSense is not all yours—Google takes around 20% of your earnings for themselves. It's called the "click fraud rate."

In conclusion: if you want to make money with AdSense, make sure your website has a lot of traffic (pretty good traffic) and provide suitable ad units for your website's content.


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